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Demographics*

Active Golfers!

Rounds Played Annually

6%     Less than 10  

16%   11-20 

20%   21-30

29%   31-40

17%   41-60

12%   61+ 

 

Annual Spending on Golf!

11%    Less than $500

37%    $501 to $1,000

32%    $1,001 to $1,500

20%    Over $1,500

 

Average Score (18 Holes)

7%     Under 80

47%   80-89

35%   90-99

11%   100+

Attendees!

87%   Are Homeowners

78%   Purchased products at the show

63%   Came to the show for golf equipment & accessories

48%   Income over $80,000

21%   Income over $120,000

13%   Members at a golf club

 

Travelers!

69%   Planning at least 1 golf vacation this year

41%   Came to show for golf destination/vacation information

64%   Planning a 1-3 day golf vacation

29%   Planning a 4-6 day golf vacation

13%   Planning a 7-10 day golf vacation

 

96%  Enjoyed the show and 98% plan to attend next year!

 

Golf Show Attendance!

2011   600 Attendees

2012   2,687 Attendees

2013   4,011 Attendees

2014   4,977 Attendees

* Based on 2014 post show survey of BW Golf Members, BW Golf Handicap Tracker, Vendor and Exhibitor feedback, National Golf Foundation, Golf Datatech-Feb 2013 National Rounds Played Report.